Stock market analysis

What makes a good business model or why I would not recommend owning airlines

One of the hardest things in stock investing is coming to a thorough understanding of the company’s business model. Large companies especially tend to be very complex, some have Wikipedia lists on the products that they offer. Some operate in very different industries. So what factors should we investors consider, if we want to assess the stock and its attractiveness, but not write a thesis about each and every product, its market, its customers and so on. In my…